What Is WordPress?
If you look at the WordPress.org site, here’s the official definition:
WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability.
It’s pretty cryptic, but the next sentence explains it in a nutshell:
More simply, WordPress is what you use when you want to work with your website/blogging software, not fight it.
SCM Designs
With this new partnership, SCM Designs can now offer valuable website services to clients such as web design, SEO and optimization, hosting, and much more.
SCM Designs and Pressbriar can offer both custom WordPress “remote” self-hosted site construction and design as well as static, HTML based web design.
Pressbriar offers unique web development and marketing strategies based on the self-hosted WordPress content management systems/blog platform and in HTML based static web pages.
Social Networks
GETTING STARTED:
Before you or your employees unleash your efforts and dive headfirst into the “social sphere” you need to set some boundaries and define a few things:
WHO YOU ARE:
- Know the image you are projecting (literally and metaphorically).
- Come up with a slogan or catch phrase and stick to it.
- If you don’t own a URL yet, make sure you get one before you start your campaign so you can have everyone spreading the exact same links
Realize that you are climbing the “branding hill”. Consistency is key!
Visitors, sales, profits
Can blogging help me get more visitors, sales and profits?
Yes, it can – if you do it and do it strategically. How?
Be Personable.
Blogging affords you to share about your business using a ‘personal voice’. Shelf the corporate speak – leave that for your corporate website. So if you do blog, be personable. If you have team members involved in ‘group blogging’, then it can come alive with the different personalities and writing styles.
Using LinkedIn Groups
Everyone knows that Linked In is THE social network for professionals, allowing you to create a living resume, perform targeted job searches, collect recommendations and connect with others.
It wasn’t until recently however that I realized the potential of utilizing Linked In Groups to drive blog traffic. Ever since doing so, roughly 20% of my blog traffic comes from Linked In. In comparison, Twitter comes in at 14% and Facebook at 9%. Direct traffic and Google account for the majority of the rest.
The Blog Content
Content is the raison d’être for any web site. Retail sites feature a catalog of products. University sites contain information about their campuses, curriculum, and faculty. News sites show the latest news stories. For a personal blog, you might have a bunch of observations, or reviews.
Without some sort of updated content, there is little reason to visit a web site more than once.
On a blog, the content consists of articles (also sometimes called ”posts” or “entries”) that the author(s) writes. Yes, some blogs have multiple authors, each writing his/her own articles.
Typically, blog authors compose their articles in a web-based interface, built into the blogging system itself. Some blogging systems also support the ability to use stand-alone “weblog client” software, which allows authors to write articles offline and upload them at a later time.
What is a “blog”?
“Blog” is an abbreviated version of “weblog,” which is a term used to describe web sites that maintain an ongoing chronicle of information.
A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.
SEO Page Titles
Tips on Page Titles
- Google shows the first 60 to 70 characters in the search results. Make sure your important keywords occur early in the page title for scan-ability. If your title goes beyond 70 characters Google may cut off the title before 69 characters and display … at the end of your page title.
- Rather than making your page title just the keyword and/or starting your page title with the keyword, sometimes it helps to add in a descriptive modifier before your core keyword. This helps ensure your page is less likely to get filtered out of the search results (and thus makes your rankings more stable) while helping you rank for additional terms.
Types of WP websites
a. News or Magazine Site
WP lends itself very well to this type of site. Feature articles can be kept on the front page with latest news listed chronologically on another part of the page. You could also set up different category pages such as Fashion or Sport.
b. Gallery Site
As well as displaying images, gallery sites sometimes allow commenting (no problem for WP) and rating of individual items or lists of top rated items.
